AI Insights · Timothy · January 2023
Top 5 Social Apps Performance on Android in Nigeria Q4 2022
Discover the performance trends of the top 5 social apps on Android in Nigeria during Q4 2022. Learn how these apps fared in terms of downloads, revenue, and active users.
In the fourth quarter of 2022, the top 5 social apps on the Android platform in Nigeria showcased varying trends in downloads, revenue, and active users. Here’s a closer look at how each app performed based on data from Sensor Tower.
TikTok
TikTok experienced a steady increase in weekly downloads, starting from 46K in late September and peaking at approximately 90K in the final week of December. Weekly revenue fluctuated throughout the quarter, reaching a high of about $7.9K in the last week of December. Active users showed a gradual increase, growing from 1.38M in early October to 1.44M by the end of December.
Poppo Live
Poppo Live saw a decline in weekly downloads initially, dropping from around 11K in late September to just under 4K in mid-December. However, there was a notable uptick to approximately 6.8K in the final week of December. Revenue followed a similar trend, decreasing from $4.6K in late September to roughly $3.1K by the end of December. Active users fluctuated but ended the quarter higher, increasing from 13.4K in late September to 15.4K in December.
Bigo Live - Live Streaming App
Bigo Live maintained a relatively stable number of weekly downloads, averaging around 12K to 13K throughout the quarter. Weekly revenue remained consistent, hovering around $2.2K to $2.5K. Active users showed slight variations, with a peak of 158K in early December before ending the quarter at approximately 150K.
Unlimited Texting, Calling App
Unlimited Texting, Calling App's weekly downloads saw a downward trend, starting at 8.8K in late September and dropping to about 1.7K by the end of December. Revenue also declined, from $2.4K in late September to around $1.3K in December. Active users decreased significantly, from 48K in late September to 30K by the end of the quarter.
MIGO Live-Voice and Video Chat
MIGO Live-Voice and Video Chat showed a remarkable growth in weekly downloads, starting at 200 in late September and reaching nearly 10K by the end of December. Revenue increased steadily, peaking at about $2.1K in early December. Active users followed a similar upward trajectory, growing from 294 in late September to over 12K by the end of December.
For more detailed insights and data, visit Sensor Tower.
